what is online lead generation
What is Online Lead Generation? - Online lead generation is a process of generating leads for businesses. It can be done through various platforms such as social media, search engine optimization (SEO), email marketing, and webinars. However, the basic requirement for lead generation across all channels is content that is hosted on a website. This content is then marketed via various channels to drive conversions. For instance, a brand may sell its products on social media, while an event promoter might use an email invitation to send out event materials.