Understanding Today’s Generation: The Digital Natives
Today's generation, often referred to as Gen Z and the emerging Alpha generation, is shaping up to be one of the most dynamic and transformative cohorts in recent history. Born from the late 1990s onwards, these young people are digital natives, having grown up in a world where technology and the internet are ubiquitous. This profound digital immersion is influencing their values, behaviors, and interactions in unique ways.
Digital Natives with a Global Perspective
One of the most defining features of today's generation is their seamless integration with technology. Smartphone
