The company that registers a trademark obtains an exclusive right to use it together with legal protection. In this way, the trademark itself can gain a value, which can grow with time, according to the value and reputation of the brand. The trademark holder can prevent the use of a similar trademark for a similar business purpose if unauthorized third parties undertake such attempt. Therefore, it is very convenient to register a trademark, if you want to prevent a competitor from using a similar sign to identify its products or services.
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