How does local SEO benefit small businesses?
Local SEO assists small companies in attracting local customers by optimizing their internet presence for local searches. Through targeting specific keywords, like "best coffee shop in Washington, DC," companies can be placed higher on search engines like Google.
Google My Business (GM optimization is also a major part, enabling companies to show up in local map packs and include basic information such as address, hours, and reviews. Reviews from satisfied customers increase credibility and bring in more customers.
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