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- This episode was recorded on February 1st, 2023. But the similarities end there. While the creators of the CryptoPunks present them as an artistic project, NFT Bored Ape Yacht Club has taken a more commercial approach from the beginning. The idea is to develop a powerful brand that in the future could compete with large global franchises such as Marvel or Disney. A key factor in the promotion and viralization of the project has been the adoption of an IP (intellectual property) model that guarantees a commercial license to each holder of a monkey NFT. Having a license that allows the commercial exploitation of the NFT is an intelligent economic incentive of the first magnitude that manages to transform the commercialization and marketing of the project into a collective effort. The lawsuit stems from a 2021 promotion of Bored Ape NFTs and follows a price drop for the celebrity-backed items while alleging that the art broker and auction house helped Yuga Labs "deceptively promote" the NFT collection.