The singular sensation is a plan that is tied to fundraising per extended period (Fundraising Ideas for High School Athletic Directors, 2013). For example, fundraising can occur annually, and people will know when, where, and who will fundraise, especially, while the event is large (Fundraising Ideas for High School Athletic Directors, 2013). The effectiveness of the strategy relies on the fact that the celebration pays off because people have a great time during the event (Fundraising Ideas for High School Athletic Directors, 2013). They have pleasure and overpay a little for the tickets to attend the celebration and, at the same time, help their team (Fundraising Ideas for High School Athletic Directors, 2013). Such performance may rely on psychological factors as well, so that people understand that it will be the only time when they have to give away their money in order to afford it. For instance, people are more tended to give away $40 one time compared to 40 attempts that ask for $1 only. Some participants might also think that team does not get their money as they have to ask for cash too often. On the other side, giving away funds one time is an exceptional commitment while some people may not want to do that 40 times or may change their opinion with the time. Hence, visitors come there to support their team, so that they are more vulnerable to spend even more money on some other issues. Attendants represent a target audience – people who are interested in supporting their high school efforts.
Another interesting idea that is compelling is tied with the advertisement. People are tended to buy more things when there are stimulated to do so, and it is widely used by companies all over the world. However, some small businesses may struggle to get the momentum and reach their potential customers due to the lack of clients’ awareness. Therefore, the one could make a deal with the local company that tries to enhance its performance and sells a particular advertising place at the sports event (Fundraising Ideas, 2017). This strategy can be applied to anything, from an empty wall in the yard to a billboard on the stadium (Fundraising Ideas, 2017). However, this strategy will benefit both sides so that the company will reach their target audience. Furthermore, it is possible to sell a place on the team T-shirts or even allow the company to sponsor a club (Fundraising Ideas, 2017). Such an opportunity will be useful for the company to overcome the competition on the market while the team will not need to think about the required funds (Fundraising Ideas, 2017).
Overall, the psychological factors have a critical influence on fundraising performance as it is mentioned in our sport essay example. People like significant events, and such an opportunity can be used to raise money for the team. Another psychological factor that might benefit the high school team is that companies know that people tend to buy their products only if they are aware of the company while sales correlate with people’s brand awareness. Moreover, it is possible to contact local businesses and ask for a possible partnership. They will be happy to sponsor a local high school team because it may increase their popularity while the team can get everything it needs regarding equipment, tickets, money, and other benefits. A singular sensation and selling advertising space strategies are very useful as they may be efficient at every high school.
