A quality website is invaluable for establishing your brand's online presence. But professional website design comes with a high price tag that gives pause to many startups and small businesses. This leads them to seek budget web design services advertising rock-bottom rates.
While cheap web design is tempting, it's important to set realistic expectations for what such a site can accomplish. There are limitations to building a full-featured website on a shoestring budget. Setting proper expectations prevents disappointment down the road.
Here are key considerations when evaluating capabilities for a cheap website:
Limitations of Template Design
Cheap web designers rely heavily on pre-made templates and themes. While templates enable quick site building, they severely restrict room for customization compared to the original design. Your cheap website will likely look very similar to other sites using the same template.
Narrow Scope of Features
Budget web design deals often limit what's included in the core package. Basic features like contact forms, blogs, user logins or eCommerce may be carved out as add-on services driving up your total cost. Don't expect a wide range of built-in capabilities.
Lack of Custom Photography
Unique, high-quality photography is invaluable for aesthetics and branding. But custom shoots are expensive. Cheap websites rarely include custom imagery, instead using generic stock photos and graphics. Managing expectations here is important.
Potential Lack of Responsiveness
With mobile usage now dominant, your website must dynamically adapt to any screen size. But making a site properly responsive adds development time and cost. Some cheap web designers cut corners in this area. Know that mobile optimization may be lacking.
No Built-In SEO
Optimizing for search visibility through metadata, site architecture, page speed, etc. takes time. Most cheap web design packages exclude proper SEO implementation as it would drive up their costs. Your cheap website will likely underperform in search ranking.
Limits on Design Quality
Professional design has a huge impact, but cheap web designers focus on keeping fees low, not design polish. While functions may work, the look and feel of a budget site will likely be noticeably restrained or even clunky. Creativity costs extra.
Narrow Revision Allowances
Cheap web designers tightly limit the number of revision rounds included, sometimes as few as 1-2. This prevents refining the site to your satisfaction post-launch. You'll likely have to accept the initial version, warts, and all.
No Post-Launch Support
Don't expect much technical support or site maintenance from a cheap web designer after launch. Their job is done. You'll largely be responsible for optimizing and enhancing your site yourself after hand-off.
Security Only If You Pay Extra
Basic security measures like SSL encryption are vital but also add cost for developers. Cheap web design services often make security an add-on. Keep in mind security gaps if not paying extra.
Slower Page Speeds
Optimizing site speed is an investment of time cheap web designers won't make. Your budget site will likely load noticeably slower than professionally designed alternatives, impacting user experience.
While the allure of an inexpensive website is strong, recognizing inherent limitations will ground your expectations in reality. Conveying quality and capability online has costs associated. Focus on the must-have functionality for your brand rather than a bells-and-whistles extravaganza. And invest extra dollars strategically in elements where quality matters most to your audience. This allows cheap web design to still meet your core needs.
