Almost a decade back, marketing for real estate professionals meant only door-knocking, and cold calling. Fast forward to today, like all other major industries, the real estate industry is also harnessing the digital power to reach out to their clients and market their property listings and business.
Digital marketing and social media platforms have made the otherwise hectic marketing task a lot easier for real estate agents. Now, real estate professionals can generate leads for their businesses without even leaving their offices or monitoring the entire advertising process.
So, real estate brokerages in Mississauga, are you set to master the digital marketing landscape in 2024 and beyond?
Below, we’ll be unveiling the top online marketing strategies that are guaranteed to help you draw more attention to your real estate business and property listings. So, grab a hot cup of Joe, put on your reading glasses, and learn how to unlock success with digital marketing!
Best Online Marketing Strategies for Real Estate Professionals in 2024
Define Your Area of Expertise and Establish Your Brand Presence
When you try to target every home-buying and selling client in Mississauga, you’re actually competing against hundreds and thousands of other real estate professionals. This is a major reason why most property brokerage firms fail in their marketing efforts - they try to win the attention of every possible real estate client.
Hence, if you do not want to be making this rookie mistake then stop posting generic marketing messages. Instead, take some time out to pick out a niche for your real estate brokerage. This will allow you to create marketing messages for your chosen real estate demographic.
Also, remember that the branding of your real estate website or social media platforms should go hand-in-hand with your niche. For instance - if your target audience is first-time homebuyers, use bright, welcoming marketing images that show starter homes, young couples, or families. Or if luxury home buyers are your focus, your marketing images can show people enjoying a pool, or relaxing in a spa-like bathroom.
Reach Out to Your Audience Using Content Marketing
Most real estate brokerages in Mississauga think content marketing is just using random words to convey the marketing message to the audience. But in reality, content marketing is so much more than that. It is the careful use of words to provide useful information to your potential or existing real estate clients.
To present your marketing information through content marketing in 2024, you can use a blog. A key reason why every property brokerage firm must have a blog page is because a blog gives Google content to index.
So, Google can send relevant audiences to your website when they search for terms used in your blog. This is why make sure your blog posts provide helpful information while also focusing on keywords with high volume and low competition.
Your next target should be social media posts, reels, and stories, You can publish static images with short snippets of text, and short-form videos on Facebook or Instagram. YouTube is another great platform where you can publish long-form videos of home tours, give answers to frequently asked questions, and more such things.
Lastly, a newsletter is a great way to stay in touch with your real estate clients and provide value through content. And since now a real estate brokerage can send this digitally via email, it’s super cost-effective.
Harness Artificial Intelligence (AI) Just Like Your Real Estate Competitors
- 49% of real estate businesses have stated that they use AI to cut their operating costs in marketing and other tasks.
- 63% of real estate companies reported that the implementation of AI solutions resulted in an increase in revenue.
One of the best marketing strategies for real estate agents in 2024 is to use AI in marketing just like your competitors. AI has gone mainstream in the real estate industry in recent years, and your business can leverage it to work more efficiently and run your marketing campaigns more cost-effectively.
To incorporate AI in the marketing of your real estate business, you can try out these tactics -
Use ChatGPT to draft email replies, video scripts, social media captions, and other marketing content. But remember, this AI content should sound and feel like human-written. After all, no real estate client would want to buy/sell a home from a robot.
Use a chatbot to automatically reply to queries of real estate clients. While chatbots answer online enquiries instantly, your real estate brokerage in Mississauga team can devote their time and attention to other tasks.
Build Up the Number of People Subscribing to Your Emails
No doubt, social media platforms like Facebook and Instagram are great for connecting with your home-buying and selling leads. But it comes with a big disadvantage - “lack of control.” You can never tell when Meta will change the Instagram algorithm and your views will fall down.
This is where the email list of your real estate business comes in. Email gives you a direct, non-invasive way to reach out to your potential real estate clients without any hurdle of evolving algorithms.
Here are some hacks to build the email list of your real estate brokerage in 2024 -
- Offer early access to new property listings or coming-soon properties to email subscribers before they hit the public market.
- Attach downloadable guides in the emails highlighting local amenities, schools, and attractions in specific neighbourhoods you serve.
- Provide free online calculators for mortgage estimates, property taxes, or renovation costs.
- Create downloadable reports on local housing market trends, specific neighbourhoods, or price ranges.
Keep Tabs on the Performance of Your Marketing Campaigns
You can spend all your time and energy on your marketing strategies but if you’re not tracking the results of the campaigns, there is no point in it. Tracking the performance of your marketing activities can help you understand where to focus your efforts and money. By taking a look at your results, you may even find that it’s time to shift gears to new marketing strategies if your old tactics aren’t working.
Wrapping Up
Property brokerage firms that are not leveraging the latest online marketing strategies are at risk of losing their business to their digital-savvy competitors. Why? Because, according to the National Association of Realtors, 100% of homebuyers use the Internet for house-hunting and buying.
So, in order to capture the attention of clients and grow your business, your real estate brokerage in Mississauga needs to step up its marketing strategies. Forward-thinking professionals who embrace cutting-edge online marketing strategies can elevate their business to new heights and those who fail to do that will fall behind.
