. To define which data is collected from a property
Explanation: UTM parameters are used to tag your Google Analytics Practice Questions campaign URLs with specific information, allowing Google Analytics to track the performance of different marketing campaigns.
- Advanced Features
Question: What is the purpose of a custom segment in Google Analytics?
- To filter data for specific dimensions and metrics
B. To create a new tracking code
C. To set up new goals and conversions
D. To modify the tracking settings
Answer: A. To filter data for specific dimensions and metrics
Explanation: Custom segments allow you to filter and analyze specific subsets of data based on dimensions and metrics, providing a deeper insight into user behavior.
Study Tips for Passing the Google Analytics Exam
