Google Analytics Account Setup
- Question Example: What are the key steps in setting up a Google Analytics account and implementing tracking codes?
- Study Tip: Ensure you understand the process of account creation, property setup, and how to add tracking codes to your website.
- Data Collection and Implementation
- Question Example: How do you set up goals and track conversions in Google Analytics?
- Study Tip: Familiarize yourself with goal types, funnels, and event tracking to effectively measure user actions.
- Reporting and Analysis
- Question Example: How can you create a custom report to analyze user behavior on your website?
Study Tip: Learn how to use custom reports, Google Analytics Practice Questions segments, and filters to extract valuable insights from your data.
- Audience and Acquisition Analysis
- Question Example: What are the key metrics to analyze audience behavior and acquisition sources?
- Study Tip: Focus on understanding metrics such as sessions, bounce rate, and user demographics.
- Conversion Tracking
- Question Example: How do you use attribution models to assess the effectiveness of different marketing channels?
- Study Tip: Study different attribution models and how they impact the interpretation of conversion data.
