Overview of Born x Raised Brand
Born x Raised is a streetwear brand rooted in the culture of Los Angeles. Established in 2011 by founders Spanto (Chris Printup) and 2Tone, the brand has grown from local streetwear into a nationally recognized name. It draws inspiration from the gritty reality of life in LA, focusing on themes like gentrification, resilience, and community. The brand's distinctive style combines bold graphics, nostalgic designs, and a deeply personal connection to the city’s history.
Signature Design Elements of the Born x Raised Hoodie
The Born x Raised hoodie typically features strong, bold graphics and striking typography that reflect the brand’s rebellious ethos. The hoodies often carry the signature "Born x Raised" logo in gothic font, a staple that symbolizes the brand's commitment to its roots. Additional graphic elements may include symbolic imagery related to LA's culture, such as references to the city’s art, music, and lifestyle.
Material and Construction Quality
Born x Raised hoodies are crafted from high-quality cotton blends, ensuring both durability and comfort. The hoodies are typically midweight, offering a balance between warmth and wearability throughout the year. Double-stitched seams and reinforced hoods contribute to the garment's long-lasting wear, while the interior is usually lined with soft fleece, providing extra warmth and a luxurious feel.
Fit and Comfort
The fit of a Born x Raised hoodie tends to be on the relaxed side, with a slightly oversized silhouette that appeals to streetwear enthusiasts. The roomy design is functional, allowing for easy layering over t-shirts or under jackets. Ribbed cuffs and a drawstring-adjustable hood provide added comfort and versatility in styling. The comfort factor, combined with its street-style aesthetic, makes this born x raised hoodie ideal for casual everyday wear.
Popular Colorways
Born x Raised hoodies come in a variety of colorways, with the most popular shades being black, white, navy, and grey. These neutral colors make the hoodies versatile, easily paired with a wide range of outfits. Occasionally, the brand releases limited-edition pieces in bolder hues, such as deep blues, rich reds, or even pastels, but the core line remains rooted in classic, understated colors that align with the brand’s gritty urban appeal.
Limited-Edition Drops and Collaborations
Born x Raised frequently releases limited-edition hoodies, often in collaboration with other iconic brands or influential figures from the worlds of sports, music, and art. These drops are highly coveted, with many selling out almost instantly. Notable collaborations have included partnerships with Nike, the Los Angeles Dodgers, and other local LA influencers, further cementing the hoodie’s status as a symbol of LA street culture.
Cultural Significance
Born x Raised hoodies are more than just a piece of clothing; they represent a deep connection to the cultural landscape of Los Angeles. The brand’s designs often speak to the socio-political issues affecting the city, such as displacement, gang culture, and the struggles of the working class. Wearing a Born x Raised sweatshirts is often seen as a statement of pride and loyalty to one’s neighborhood, especially for those with roots in LA’s diverse communities.
Influential Wearers and Endorsements
A major reason for the popularity of Born x Raised hoodies is the high-profile figures who wear and endorse the brand. Musicians, athletes, and celebrities with ties to LA have been spotted in the brand's gear. This has only heightened the brand’s allure and status within the streetwear world. Spanto's connections within the local music scene have also helped Born x Raised secure its position as a brand beloved by hip-hop artists and fans alike.
Sustainability and Ethical Production
Although Born x Raised primarily focuses on creating streetwear that reflects its founders' personal experiences, the brand has also taken steps toward ensuring ethical production. Their products are made with an emphasis on quality, intended to last for years, which helps reduce the fast-fashion waste cycle. However, the brand does not market itself explicitly as a sustainable label, but their commitment to small, limited drops does inherently promote a more mindful consumption model.
Price Point and Market Value
Born x Raised hoodies are priced in the higher range of streetwear, with most hoodies retailing between $120 and $180. However, due to their limited nature and the brand's strong following, resale prices can skyrocket on the secondary market. It’s not uncommon for certain limited-edition pieces to fetch two to three times their original retail value, especially if worn by celebrities or influencers.
Care and Maintenance
Given the premium quality of materials, Born x Raised sweatpant require proper care to ensure longevity. It’s recommended to wash the hoodie in cold water, using a gentle cycle to preserve the fabric and graphics. Air-drying or tumble-drying on a low setting helps maintain the shape and softness of the fleece lining. Avoiding high heat is key to preventing graphic designs from cracking or fading.
How to Style a Born x Raised Hoodie
Styling a Born x Raised hoodie is all about embracing a casual, street-inspired look. For a laid-back vibe, pair the hoodie with loose-fitting jeans or joggers and a pair of clean sneakers. Layering is also popular; wearing the hoodie under a bomber jacket or denim jacket creates a stylish, layered effect. Born x Raised hoodies are versatile enough to transition from day to night, especially when paired with statement accessories like bold hats or chunky sneakers.
The Future of Born x Raised
As streetwear continues to grow globally, Born x Raised has positioned itself as an authentic voice from the heart of Los Angeles. The brand’s ability to blend local pride with universal streetwear appeal has made it a favorite among both LA natives and global fashion enthusiasts. With continued collaborations and limited releases, Born x Raised is poised to maintain its influence in the streetwear scene for years to come.
